Listerine case study

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Consumers were invited to test their boldness through a personality quiz, check their Oral Health IQ, upload Listerine receipts and complete other activities for chances to win bold-themed prizes. Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. The cookie is used to store the user consent for the cookies in the category "Analytics". The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary".
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Listerine Smart Rinse Case Study

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Case Study Of Listerine - Words | Internet Public Library

Based on your location, we recommend you check out this version of the page instead:. Listerine launches customized videos to reach YouTube audiences with highly relevant messaging. With digital video viewing booming in MENA, they wanted to explore innovative ways of standing out to the target audience from the usual video ad content. Using an existing video asset, they then created four customized videos, tailoring each one according to the audience. These four videos had their teaser frame customized based on the profile of the audience itself, with a separate call to action inspired by the audience segmentation. The team then served the video ads across YouTube using the TrueView format.
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Efficacy of Listerine antiseptic in inhibiting the development of plaque and gingivitis

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