Case study mvmt

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Read any article about the newest darlings of the ecommerce world, and Facebook Ads, Snap Ads and even TikTok Ads, take up most of the coverage. But if you look at the stats for the top acquisition channels , paid search has held its position for a long time. So behind the scenes, most of these brands are quietly cranking away on Google Ads. Most of them generate the demand somewhere else, and then use Google Ads to harvest those customers when they are ready.
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Instead, we provide those accessories at an affordable price point so you can look great. Within months of its launch via a crowdfunding campaign, MVMT had already become the must-have Millennial watch brand. They now boast over 1. After he saw from crowdfunding how powerful community voice could be, MVMT wanted to replicate that energy moving forward online. It provided the best mechanism for people to do their homework when buying online.
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How the world’s fastest growing watch brand – MVMT went from debt to $90m revenue in just 5 years

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. As a basic understanding, ROAS measures the effectiveness of advertising efforts. The higher ROAS is, the better.
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The method was simple. They found instagrammers posting striking images that reflected the qualities of the MVMT brand. If they had followings of 30, to ,, the team reached out. As the influencer marketing program grew, the team knew they needed to track more key metrics to accurately determine its ROI. The MVMT team also needed to analyze the details of each campaign.
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