Aqualisa quartz case study solution

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We use cookies to give you the best experience possible. In May , Aqualisa launched Quartz, a technologically advanced product that was expected to greatly improve the shower experience and gain a large market share. Don't use plagiarized sources. Aqualisa also had difficulty converting consumers, who are very reliant on plumbers recommendation of type and brand of shower. Fears arose that within 2 years, Quartz would lose its competitive advantage, as other companies developed similar products.

Aqualisa Quartz: Simply a Better Shower PESTEL / PEST / STEP Analysis & Solution / MBA Resources

[Marketing Strategy]Aqualisa Quartz: Simply a Better Shower Case Study Analysis & Solution

There is a high and persistent demand for showers in the I-J, the potential market is very high. The total quantity of showers sold in the year 2, equaled to 1. This demonstrates a clear opportunity for selling Quartz. The major competitor of Squalid is Triton who has good brand awareness among consumers.

Aqualisa Quartz: Simply a Better Shower Case Study Analysis & Solution

But the problem is there is no connection between plumbers and customers. Also sales are affected by bad experience of customers with previous products. Was the product worth the investment? Is Quartz a niche product or a mainstream product? What is the Quartz value proposition to plumbers?
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