Case study cross cultural communication

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Cross-cultural psychology

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How to Overcome Cross Cultural Communication Barriers

Here you will find more than fifty different case studies, developed by our former participants from the Master of Advanced Studies in Intercultural Communication. The richness of this material is that it contains real-life experiences in intercultural communication problems in various settings, such as war, family, negotiations, inter-religious conflicts, business, workplace, and others. Intercultural situations are characterized by encounters, mutual respect and the valorization of diversity by individuals or groups of individuals identifying with different cultures. By making the most of the cultural differences, we can improve intercultural communication in civil society, in public institutions and the business world. These case studies were made during the classes at the Master of Advanced Studies in Intercultural Communication.
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Cultural Intelligence

However, this does not necessarily mean that all of these signals resonate with the same message for everybody. Nonverbal communication cues differ among various geographic locations in both intentions and interpretations because of cultural differences that develop due to the isolation of communities from one another. Firstly, verbal and nonverbal communication must correlate in order to convey a consistent message. This inconsistency may lead to mistrust in the intentions or in the reliability of the communicator. For example, if one were to boast about their confidence, yet show a timid stance and shaky voice, the listener might consider the words of the speaker false and discredit them due to two contradicting messages.
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Getting your desired message across to more than one group of people, or to a demographic consisting of diverse cultures can pose a challenge. Issues like this highlight the importance of having a trustworthy and native speaking translation service. One company is particularly talented at crossing cultural boundaries, and corporations can learn some helpful strategies from their efforts. In , Coca Cola aired a heartfelt commercial.

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